The product development industry focusing on hardware, IoT, and connected consumer devices has many relevant opportunities that the industry could benefit from. There are opportunities to expand this market with who can and who can not create a product. …

Outside the office of LastBasic, sitting on a terrace on Santa Engracia Street in Madrid, two partners discuss the future of the company. “Are we a traditional engineering consultancy?” or “Are we a platform?” asks the COO to the CEO. “Do we want to be able to scale this idea in a meaningful way, or will we fall into the trap of chasing sales to just gain more users before we are ready for primetime?”. This is the question the partners ask every day as LastBasic grows as a company…

Steve Woolsens | LastBasic COO The product development industry focusing on hardware, IoT, and connected consumer devices has many relevant opportunities that the industry could benefit from. There are opportunities to expand this market with who can and who can not create a product. Traditionally it has been limited to big companies with big R&D budgets. PERSPECTIVE ON CHANGE There is no lack of product ideas, but there is a lack of funding to develop those ideas. People need funding because development is long, hard, and difficult. …

Why asking the right product questions early will lead you to a successful 1st hardware prototype. Prototyping is a step in the process of converting your ideas to a product. When you prototype you make your invention tangible and you take that napkin sketch on your desk and bring it to life. …